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ClickZ Underwear | Skims Leans On Scarcity To Fuel DTC Stickiness

ClickZ Underwear | Skims Leans On Scarcity To Fuel DTC Stickiness

Plus: Ad Age’s round-up of 12 standout campaigns

Rafe Houston
Rafe Houston
Weekly NewsletterWeekly Newsletter
ClickZ Underwear | Calvin Klein Focuses on Core Products to Enhance Brand Engagement

ClickZ Underwear | Calvin Klein Focuses on Core Products to Enhance Brand Engagement

Plus, Tom Daley Swimwear Blends Knits with Sport-Ready Design

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Underwear | Sydney Sweeney to Launche Lingerie Line Backed by Bezos and Sánchez

ClickZ Underwear | Sydney Sweeney to Launche Lingerie Line Backed by Bezos and Sánchez

Plus, Kylie Jenner Teams Up With Fan Favorite Brand for ‘Vintage Bombshell Inspired’ Swimwear Collection

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Underwear | Polka Dot Bikinis Are the Swimwear of the Season

ClickZ Underwear | Polka Dot Bikinis Are the Swimwear of the Season

Plus, Calvin Klein Bets on Body Sprays to Be Gen-Z’s Obsession

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Underwear | Why Period Underwear Is Now a Core Category

ClickZ Underwear | Why Period Underwear Is Now a Core Category

Plus, French lingerie brands gather in London to expand their UK influence

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Underwear | Can lingerie really drive long-term brand equity?

ClickZ Underwear | Can lingerie really drive long-term brand equity?

Plus, Agent Provocateur’s SS25 swim drop leans into cultural iconography

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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What Cannes 2025 Got Right (and Missed) About Brand

What Cannes 2025 Got Right (and Missed) About Brand

By Sam Carter, CEO of Fospha

Sam Carter
Sam Carter
Weekly NewsletterWeekly Newsletter
ClickZ Underwear | Underwear, Everywhere: What 2025’s Boldest Brands Are Doing Differently

ClickZ Underwear | Underwear, Everywhere: What 2025’s Boldest Brands Are Doing Differently

Plus, Janhvi Kapoor’s viral moment makes a case for lingerie as streetwear.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Underwear | How Sweaty Betty’s Brand Spend Drove a 2.3% AOV Uplift

ClickZ Underwear | How Sweaty Betty’s Brand Spend Drove a 2.3% AOV Uplift

Plus, Jennie Garth’s campaign with ThirdLove champions midlife body confidence.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Underwear | Are Underwear Brands Missing 87% of YouTube’s True Impact?

ClickZ Underwear | Are Underwear Brands Missing 87% of YouTube’s True Impact?

Plus: 🩲 Gen Z x Tier 2 - Enamor’s bold rebrand strategy

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Underwear | What Underwear Marketers Like You Can Learn from Cannes & Celebrity Endorsements

ClickZ Underwear | What Underwear Marketers Like You Can Learn from Cannes & Celebrity Endorsements

See how red carpet trends and Son Ye-jin’s campaign are driving new sales records and brand buzz.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Underwear | From 78 Sizes to Fierce Loyalty: ThirdLove’s $69M Strategy

ClickZ Underwear | From 78 Sizes to Fierce Loyalty: ThirdLove’s $69M Strategy

The future of lingerie? Comfort-first design, personalized fit, and inclusive storytelling.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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