ClickZ Underwear | Are Underwear Brands Missing 87% of YouTube’s True Impact?

Editor’s Pick 🌟

Brands Are Missing 87% of YouTube's True Impact? 😵

New research reveals that brands scaling Google's YouTube and Demand Gen budgets are growing 32% faster in 2025. So, why aren't more brands prioritizing these high-impact campaigns?

Fospha's analysis of over $500M in ad spend uncovers why businesses mis-measure YouTube and how to accurately track the impact of Google’s upper-funnel channels.

Get the full research and a step-by-step guide to maximizing these channels for your brand here.

Sector Spotlight 🎥

BRAND REPOSITIONING

Enamor Unveils New Brand Avatar to Capture Gen Z and Small Towns

Enamor will launch a redefined brand avatar in October 2025, aligning with Gen Z's preferences and increasing its presence in tier-2 and tier-3 markets. A significant emphasis on digital platforms like Instagram and Snapchat is planned to resonate with the 18-25 demographic. Currently, bras contribute 70% of Enamor's revenue, reflecting evolving consumer needs in the $3 billion Indian women’s innerwear market.

FINANCIAL PERFORMANCE

Lovable Lingerie Posts Mixed Results With Strong Profitability Growth

Lovable Lingerie's recent quarterly report reveals significant year-on-year growth in Profit After Tax and net sales but highlights challenges with declining Profit Before Tax and operating profit. This mixed financial picture is crucial for marketers, underscoring the need for strategies that capitalize on profitability while addressing operational inefficiencies. The company's performance offers valuable insights for developing targeted marketing approaches amidst a volatile garment industry landscape.

LINGERIE MARKET TRENDS

Lingerie Lace Fabric Market Poised for Growth Fueled by Luxury Demand

The lingerie lace fabric market is set to grow, driven by rising consumer demand for luxury lingerie and technological advancements. Opportunities lie in sustainable and eco-friendly fabrics, while high production costs and cheaper alternatives may hinder growth. Key players from China, France, and other regions are central to this burgeoning market.

FASHION INNOVATION

Noosh AIR Seamless Undergarments Deliver Cooling Comfort and Inclusive Shade Options

Noosh’s AIR seamless chafe-prevention undergarments address consumer demand for comfort and inclusivity with laser-cut, breathable, temperature-regulating fabrics in an expanded shade range, eliminating visible lines and chafing. This product highlights shifting consumer expectations toward functionality and personalization, presenting marketers new opportunities for engagement in the intimate apparel sector.

Influencer Corner 📢

▰ 𝐖𝐡𝐲 𝐀𝐫𝐞 𝐓𝐡𝐞 𝐖𝐨𝐫𝐥𝐝’𝐬 𝐁𝐢𝐠𝐠𝐞𝐬𝐭 𝐁𝐫𝐚𝐧𝐝𝐬 𝐒𝐞𝐫𝐯𝐢𝐧𝐠 𝐂𝐨𝐟𝐟𝐞𝐞? ☕⚜️

Because coffee is no longer just a beverage. It’s become a brand medium — a way to turn everyday rituals into immersive experiences.

Louis Vuitton didn’t launch a café for profit.

They created a space for presence. For texture. For identity in motion.
💡 A copper-wrapped coffee bar becomes a branded pause — where every detail, from material to light, is designed to imprint emotion.

 🌀 Coffee as connection
 🌀 Architecture as story
 🌀 Stillness as luxury

🧠 Insight: When the world is overloaded with noise, the most powerful brands design quiet, beautiful moments people want to walk into.
This isn’t retail.

It’s relationship-building through ritual.

Upcoming Events📅

Marketing Measurement Takes the Spotlight at Cannes Lions 2025

Cannes Lions is no longer just about creativity — this year, marketing measurement is stepping into the spotlight.

If you’re heading to the Croisette and want to cut through the noise on what’s really working in digital, Fospha is the team to speak to. From breakthrough research to real-world results, we’re helping brands make every marketing pound count.

👉 Book a meeting with Fospha

Optimization Hub ⚙️

MULTI-CHANNEL MARKETING

Goal-Oriented Marketing Drives Effective Multi-Channel Strategies for Enhanced Results

Goal-oriented marketing enhances multi-channel coordination by aligning with business objectives, such as increased ROI, rather than focusing on individual channels. Notable examples like Blenders Eyewear and SwimOutlet demonstrate improved conversion rates and revenue through effective channel orchestration and AI-driven personalization. Emphasizing goals first ensures optimized resource allocation and a comprehensive marketing approach.

SOCIAL MEDIA MARKETING

Meta Advantage Unveils AI-Driven Tools for Better Paid Social Campaigns

Meta Advantage offers AI-powered tools for digital advertising, enhancing efficiency with features like Advantage Placements and Shopping Campaigns. However, certain tools, such as Advantage Creative and Budget Allocation, require manual oversight to maintain brand consistency and strategic balance. Advertisers must strategically blend automation with manual control for optimal performance.

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