ClickZ Underwear | Underwear, Everywhere: What 2025’s Boldest Brands Are Doing Differently

Editor’s Pick 🌟

Which ad channels are right for my fashion brand? 🤔

With tariffs, uncertainty, and fierce competition, in 2025 fashion marketers are facing more pressure than ever to deliver efficient ROI. The Fabric of Growth Playbook is your practical guide to making every ad dollar count, with answers to all your burning questions:

• How many channels should I be spending in?

• Which channels are the best fit for my brand?

• What are top brands betting on in 2025?

Sector Spotlight 🎥

FASHION COLLABORATION

Arthur Arbesser Launches Colorful Unisex Underwear Capsule With Hanro

Arthur Arbesser's collaboration with Hanro introduces a unisex lingerie capsule featuring his signature checkered motifs, merging formal aesthetics with Hanro's comfort-focused luxury. The collection is priced between €40 and €150 and aligns with Hanro's strategy of creative partnerships, proving strategic value by blending design with brand ethos. Marketing opportunities arise from in-store activations and a Milan Fashion Week event.

FASHION AESTHETICS

Janhvi Kapoor Shines in Miu Miu's Sleek Innerwear-as-Outerwear Ensemble

Janhvi Kapoor's embrace of the "innerwear as outerwear" trend, showcased in her recent Miu Miu ensemble, exemplifies the evolving fashion landscape that blends lingerie with streetwear, providing marketers with insights into current consumer aesthetics. Her strategic use of Instagram to reveal behind-the-scenes preparation further highlights social media's role in amplifying brand visibility and engagement. Miu Miu's daring aesthetic reflects a trend towards bold, innovative marketing strategies in the high-fashion industry.

MERGERS AND ACQUISITIONS

La Perla's Revival Journey Amid Financial Strain And New Market Opportunities

La Perla, a luxury lingerie brand, faces financial challenges with its Spanish subsidiaries in administration due to a 51 million euros debt. US businessman Peter Kern has acquired La Perla's essential assets and intends to invest 30 million euros until 2027, focusing on reviving production in Bologna and expanding into China and the UAE. This strategic acquisition offers potential growth opportunities for marketers, emphasizing the importance of global expansion in times of financial difficulty.

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Optimization Hub ⚙️

MEDIA PLANNING

Mastering Marketing Plan and Budget Optimization for Marketers

Marketers face challenges in media planning and budget optimization due to the complexity of balancing long-term brand building with short-term performance goals. Effective strategies require data-driven insights from tools like Marketing Mix Modeling to optimize channel selection and ensure maximum ROI. Understanding consumer behavior and media consumption patterns is key to aligning marketing efforts for sustained growth.

DATA-DRIVEN MARKETING

Crafting Data-Driven Marketing Strategies To Enhance Customer Connection And Engagement

Data-driven marketing transforms customer insights into tailored messages across SMS, Email, and social media platforms, enhancing engagement and conversion. By integrating omnichannel strategies and leveraging data segmentation, businesses offer personalized experiences, achieving cost-effective and impactful campaigns. Continuous measurement and optimization ensure alignment with evolving consumer preferences.