ClickZ Underwear | Sydney Sweeney to Launche Lingerie Line Backed by Bezos and Sánchez

Prime Day Exclusive 📦

Prime Day: Big Win or Wakeup Call?

Prime Day 2025 smashed records. Extended to four days, it generated $24.1B in U.S. online sales — a 30% year-on-year surge.

But as brands dive into retros and kick off BFCM planning, one question looms: what actually worked? Which channels truly drove conversions — and how can we know?

That’s where understanding cross-channel halo effects becomes essential. New research from Fospha sheds light on how different platforms influence conversions across both DTC sites and Amazon.

TikTok leads with an 80% uplift in ROAS when Amazon sales are included, followed by YouTube (48%) and Meta (46%). These platforms ignite discovery and spark intent that may convert later — whether on your DTC site or on Amazon. Without visibility into cross-channel halo effects, that impact remains invisible.

👉 Explore Fospha’s Halo Effect research to uncover what really drove your Prime Day results.

Sector Spotlight 🎥

BRAND COLLABORATION

Kylie Jenner Teams Up With Fan Favorite Brand for ‘Vintage Bombshell Inspired’ Swimwear Collection

Kylie Jenner's collaboration with Frankies Bikinis introduces a vintage-inspired swimwear collection, featuring push-up styles in trendy patterns like polka dots and animal prints, catering to women of all shapes with sizes XXS to 2XL. This collection aligns with Frankie Bikinis' ethos of designing for inclusivity, enhancing consumer confidence and filling a wide market gap. The strategic partnership marks Jenner's expansion in fashion, providing aspirational imagery for marketers focusing on inclusive branding and consumer engagement.

BRAND LAUNCH

Sydney Sweeney Launches Lingerie Line Backed by Bezos and Sánchez

Sydney Sweeney is launching a lingerie brand backed by Jeff Bezos and Lauren Sánchez, signaling a strategic expansion into the fashion industry. The development aligns with her recent eCommerce endeavors, such as her collaboration with Dr. Squatch, and presents marketers with insights into celebrity brand leveraging. This move highlights the growing intersection of celebrity influence in fashion and eCommerce.

FASHION STRATEGY SHIFT

Why Skims Embraces Vintage Style With New Retro Intimates Collection

Skims introduces a 'retro intimates' collection that intriguingly juxtaposes its forward-thinking ethos with 1950s-inspired designs, responding to current fashion trends leaning towards modesty and traditional femininity. This strategic move by Skims taps into the nostalgic allure while addressing contemporary cultural discussions, allowing marketers to explore consumer interests in vintage aesthetics and contemporary styles. The collection's nod to a bygone era may insightfully appeal to a niche segment craving the blend of classic elegance and modern comfort in fashion consumption.

SWIMWEAR INNOVATIONS

Hyosung Unveils Sustainable Swimwear Trends for Spring/Summer 2026

Hyosung is steering swimwear towards sustainability for Spring/Summer 2026, integrating recycled fabrics like regen elastane into collections by brands such as Panache and Speedo. These innovations reflect the shift toward eco-friendly, performance-oriented swimwear, meeting consumer demand for environmentally responsible fashion options.

Optimization Hub ⚙️

ECOMMERCE STRATEGIES

What Retailers Need to Know About Google's Changing Search Landscape in eCommerce

Google's evolving search landscape demands that eCommerce businesses prioritize structured data, mobile performance, and site speed to maintain visibility and competitiveness.

The AI-powered Search Generative Experience emphasizes clarity in product listings, with schema markup becoming crucial for ranking. To succeed, retailers must adopt a search-first approach, ensuring compatibility with Google's preferences to effectively reach their target audience.

RETAIL MEDIA STRATEGY

Retail Media’s Mid-2025 Reality: Why Advertisers Are Going All in on Full-Funnel

Retail media continues its growth in 2025, with advertisers focusing on full-funnel strategies across various platforms. As Amazon leverages its data dominance, competitors like Walmart and Instacart strive for their share. The landscape demands a unified approach to brand and performance budgets, emphasizing data-driven decisions and measurement incentives.