ClickZ Underwear | From 78 Sizes to Fierce Loyalty: ThirdLove’s $69M Strategy

Only Got 2 Minutes? ⏱️

Revealed: Investing in Brand Campaigns = Higher AOV

For many finance teams, brand has become shorthand for expensive campaigns with little proven impact. The result= when budgets tighten, brand is often the first to be cut.

Marketers know this is a mistake, but they don’t have the data to prove it - until now.

🔐 Fospha’s latest research uses Bayesian network modelling to uncover the causal relationship between brand spend and commercial outcomes like conversions and AOV.

🍸 Meet us at The Lead Summit - drinks on us

ClickZ Media is hosting an informal drinks reception on 29 May at 4:30 PM, just a short walk from The Lead Summit venue—somewhere stylish in NYC’s FiDi district.

Expect bold conversation, sharp minds, and good wine—no speeches, no badge scans. Just the people driving the future of commerce.

🔒 Limited spots – Exact location revealed after RSVP

Sector Spotlight 🎥

INNOVATIVE PRODUCT DESIGN

Nuudi System Redefines Lingerie With Comfort-First Designs For Modern Women

Annette Azan, founder of Nuudi System, addresses a gap in the lingerie market by designing products that prioritize comfort and embrace the natural female form, rather than restricting it. Her approach responds to consumer demand for authenticity and body positivity, offering marketers a clear case of product-market alignment. Nuudi System’s trajectory highlights the importance of founder-driven insights in identifying market opportunities within retail and eCommerce.

DIRECT-TO-CONSUMER TRIUMPH

ThirdLove Reimagines Intimates With Data-Driven Fit, 78 Sizes, And Fierce Loyalty

ThirdLove’s success—anchored in data-driven personalization, 78-size inclusivity, and direct-to-consumer eCommerce—drives $69 million in 2024 sales with projected growth ahead. High repeat customer rates and robust full-funnel analytics cement its strategic advantage. Marketers should note its effective customer retention, fit-focused differentiation, and advanced media measurement.

BRAND TRANSFORMATION

Zivame Revolutionizes Lingerie Shopping With Comfort, Confidence, and Inclusive Storytelling

Zivame transformed India’s lingerie market by normalizing open, informed conversations around intimate wear through educational content, inclusivity in campaigns, and discreet eCommerce experiences. Marketers can learn from its data-driven approach, offline integration, influencer collaborations, and body-positive messaging to shift consumer mindsets in traditionally stigmatized categories.

Influencer Corner 📣

Optimization Hub ⚙️

INNOVATIVE SHOPPING TECHNOLOGIES

AI Shopping Agents Transform How Consumers Discover, Compare, And Purchase Products

Agentic AI is rapidly transforming eCommerce by automating purchase paths, driving down margins through instant price comparisons, and disrupting product discovery and ad performance, requiring marketers to rethink content strategies and adapt to algorithm-driven environments. Despite current hesitancy among shoppers, early adoption offers retailers a critical edge.

RETAIL MEDIA INNOVATION

First-Party Data and Omnichannel Media Transform Retail Advertising Effectiveness

First-party data and omnichannel integration are reshaping retail media by providing marketers with measurable KPIs like ROAS and new-to-brand buyers, driving precise targeting and ROI accountability. Emerging technologies—including AI-driven optimization and data clean rooms—enable brands to link campaigns directly to in-store and online sales. Marketers seeking practical, results-driven channels should recognize retail media’s mounting role in achieving measurable growth, particularly as digital-physical attribution improves.