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ClickZ Underwear | Can lingerie really drive long-term brand equity?

ClickZ Underwear | Can lingerie really drive long-term brand equity?

Plus, Agent Provocateur’s SS25 swim drop leans into cultural iconography

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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What Cannes 2025 Got Right (and Missed) About Brand

What Cannes 2025 Got Right (and Missed) About Brand

By Sam Carter, CEO of Fospha

Sam Carter
Sam Carter
Weekly NewsletterWeekly Newsletter
ClickZ Underwear | Underwear, Everywhere: What 2025’s Boldest Brands Are Doing Differently

ClickZ Underwear | Underwear, Everywhere: What 2025’s Boldest Brands Are Doing Differently

Plus, Janhvi Kapoor’s viral moment makes a case for lingerie as streetwear.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Underwear | How Sweaty Betty’s Brand Spend Drove a 2.3% AOV Uplift

ClickZ Underwear | How Sweaty Betty’s Brand Spend Drove a 2.3% AOV Uplift

Plus, Jennie Garth’s campaign with ThirdLove champions midlife body confidence.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Underwear | Are Underwear Brands Missing 87% of YouTube’s True Impact?

ClickZ Underwear | Are Underwear Brands Missing 87% of YouTube’s True Impact?

Plus: 🩲 Gen Z x Tier 2 - Enamor’s bold rebrand strategy

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Underwear | What Underwear Marketers Like You Can Learn from Cannes & Celebrity Endorsements

ClickZ Underwear | What Underwear Marketers Like You Can Learn from Cannes & Celebrity Endorsements

See how red carpet trends and Son Ye-jin’s campaign are driving new sales records and brand buzz.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Underwear | From 78 Sizes to Fierce Loyalty: ThirdLove’s $69M Strategy

ClickZ Underwear | From 78 Sizes to Fierce Loyalty: ThirdLove’s $69M Strategy

The future of lingerie? Comfort-first design, personalized fit, and inclusive storytelling.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Underwear | Why Fabric Tech and Fit Will Win the Underwear Market in 2025

ClickZ Underwear | Why Fabric Tech and Fit Will Win the Underwear Market in 2025

Plus, Skims’ London flagship signals a bolder DTC retail strategy.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Retail-Media Underwear Wars: How Amazon, Walmart, and Target Could Be Inflating Your Sales Numbers

Retail-Media Underwear Wars: How Amazon, Walmart, and Target Could Be Inflating Your Sales Numbers

How lingerie brands are losing clarity in retail media’s attribution fog—and what smart marketers are doing to get it back.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Underwear | What Marketers Can Learn From Song Ji-hyo’s Underwear Empire

ClickZ Underwear | What Marketers Can Learn From Song Ji-hyo’s Underwear Empire

Plus, see how influencers are doubling as founders—and driving sales.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Underwear | Calvin Klein Reinvents Shapewear as a Statement Piece

ClickZ Underwear | Calvin Klein Reinvents Shapewear as a Statement Piece

Plus: Wartime scarcity sparked the bra revolution—what can marketers learn today?

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Underwear | Underwear Goes Green: Seacell & Regenerative Cotton Lead the Way

ClickZ Underwear | Underwear Goes Green: Seacell & Regenerative Cotton Lead the Way

Plus: Petal Ash’s bio-based fabric is rewriting the luxury lingerie playbook.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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