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Calvin Klein Moves Into Shapewear, Raising Stakes With SKIMS

Calvin Klein Moves Into Shapewear, Raising Stakes With SKIMS

Plus: Irina Shayk Stars In Etam's Fall 2025 Campaign

Rafe Houston
Rafe Houston
Weekly NewsletterWeekly Newsletter
SKIMS x Post Malone Shows Men’s Underwear Demand Can Spike

SKIMS x Post Malone Shows Men’s Underwear Demand Can Spike

Plus: Calvin Klein turns a Tokyo flagship into a cultural engine

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
Knix Bets On U.S. Stores and Speed

Knix Bets On U.S. Stores and Speed

Plus: Calvin Klein refreshes logo and underwear tech for fall

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
ClickZ Underwear | Knix Taps Kristen Bell And Accelerates U.S. Expansion

ClickZ Underwear | Knix Taps Kristen Bell And Accelerates U.S. Expansion

Plus: Walmart tests premium night pants as youth category grows

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
ClickZ Underwear | How Knix Rewrote Women’s Marketing

ClickZ Underwear | How Knix Rewrote Women’s Marketing

Plus: West Ham x Modibodi put period-proof underwear on the pitch

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
ClickZ Underwear | Skims Leans On Scarcity To Fuel DTC Stickiness

ClickZ Underwear | Skims Leans On Scarcity To Fuel DTC Stickiness

Plus: Ad Age’s round-up of 12 standout campaigns

Rafe Houston
Rafe Houston
Weekly NewsletterWeekly Newsletter
ClickZ Underwear | Calvin Klein Focuses on Core Products to Enhance Brand Engagement

ClickZ Underwear | Calvin Klein Focuses on Core Products to Enhance Brand Engagement

Plus, Tom Daley Swimwear Blends Knits with Sport-Ready Design

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Underwear | Sydney Sweeney to Launche Lingerie Line Backed by Bezos and Sánchez

ClickZ Underwear | Sydney Sweeney to Launche Lingerie Line Backed by Bezos and Sánchez

Plus, Kylie Jenner Teams Up With Fan Favorite Brand for ‘Vintage Bombshell Inspired’ Swimwear Collection

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Underwear | Polka Dot Bikinis Are the Swimwear of the Season

ClickZ Underwear | Polka Dot Bikinis Are the Swimwear of the Season

Plus, Calvin Klein Bets on Body Sprays to Be Gen-Z’s Obsession

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Underwear | Why Period Underwear Is Now a Core Category

ClickZ Underwear | Why Period Underwear Is Now a Core Category

Plus, French lingerie brands gather in London to expand their UK influence

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
ClickZ Underwear | Can lingerie really drive long-term brand equity?

ClickZ Underwear | Can lingerie really drive long-term brand equity?

Plus, Agent Provocateur’s SS25 swim drop leans into cultural iconography

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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What Cannes 2025 Got Right (and Missed) About Brand

What Cannes 2025 Got Right (and Missed) About Brand

By Sam Carter, CEO of Fospha

Sam Carter
Sam Carter
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