ClickZ Underwear Newsletter | Proof's underwear offers comfort and leak protection

Live From SXSW 🎤

🎯 What Every eCommerce Marketer Was Talking About at SXSW

ClickZ has been on the ground at SXSW, reporting from exclusive interviews, panels, and sessions. Here are some standout takeaways for eCommerce marketers — and how to turn them into actionable growth opportunities:

✅ Audio Meets Video: Over 270M people now watch video podcasts on Spotify — but ad spend hasn’t caught up yet. The rise of multi-format content presents a major opportunity for brand engagement. Understanding cross-platform performance will be key to capitalizing on this shift.

✅ AI-Driven Personalization: AI is driving consumer expectations — with users engaging across 13+ platforms daily, they now expect hyper-personalized, native ad experiences. Real-time insights into which platforms are driving true impact will allow you to fine-tune your strategy.

✅ Authenticity Is Driving Performance: Authenticity and storytelling took center stage at SXSW, with brands and creators emphasizing genuine connections over technological spectacle. Marketing experts noted a shift away from "purpose fatigue," highlighting the importance of meaningful engagements that feel real.

📊 Understanding these shifts requires smarter measurement. That’s why leading brands are turning to Fospha to track cross-platform performance and uncover the true impact of brand engagement across channels.

👀 Stay tuned for more updates from SXSW — where innovation meets opportunity.

🎯 Exclusive: Get 10% Off Shoptalk Registration

ClickZ is thrilled to offer our readers an exclusive 10% discount on Shoptalk—where the future of retail takes shape.

Shoptalk brings together the biggest names in eCommerce and retail to explore the latest trends and challenges—from AI-driven personalization to shifting consumer behavior.

ClickZ will be on the ground at Shoptalk, sharing exclusive insights with our readers. Fospha will be attending too—book a meeting to discover how performance-driven measurement can transform your strategy.

👉 Register now using the code RBCLICK269.
👉 Book a Meeting with Fospha

Expert View 🧠

Digital Resilience Amid Tariff Turbulence

Tariff challenges are shaking up our retail landscape, and even giants like Walmart are feeling the pinch. As taxes on imported goods rise, supply chains are disrupted and profit margins thinned, but there's a silver lining for digital marketers and eCommerce professionals in the intimate apparel space! 😎

Imagine tariffs as little speed bumps—while they slow down the flow of imported products and push prices up, they also force businesses to rethink their strategies. Higher costs mean that companies have to reassess sourcing, production, and importantly, their digital marketing approach. And that’s where agility comes in.

When traditional supply routes face rough patches, digital strategies can swiftly fill the gap. A strong online presence, personalized consumer experiences, and engaging content become the tools to keep your brand top-of-mind even when physical products are in flux. By working with trusted influencers, sharing behind-the-scenes content, and embracing immersive digital technologies like augmented reality, brands can build trust and offer a unique shopping experience that stands out on crowded digital platforms.

Some key strategies include:

• Using data to craft personalized experiences and meaningful recommendations.

• Partnering with influencers to share authentic, behind-the-scenes stories that echo your brand’s commitment to quality.

• Employing agile pricing and real-time promotions to match market shifts.

• Investing in interactive digital experiences that allow consumers to virtually try on products.
  

Tariffs may force a re-evaluation of domestic versus international supply chains, but they also open up a window for digital innovation. As brands in the intimate apparel industry face rising costs, a robust digital strategy not only reassures customers but also builds long-term loyalty by emphasizing quality and ethical sourcing.

Sector Spotlight 🎥

ECOMMERCE EXPANSION TRENDS

Lingerie Market Skyrockets to $71.1 Billion, Pioneering Inclusivity and Innovation

The $40.4 billion global lingerie market is poised to expand to $71.1 billion by 2031, with a 6.5% CAGR driven by eCommerce. Key factors include digital retail expansion, fashion innovations, inclusivity, and social media dynamics, setting the stage for strategic marketing shifts and personalized consumer engagement.

FASHION COLLABORATION

Bella Hadid's Swimwear Collection Redefines Luxury with Frankies Collaboration

Bella Hadid's collaboration with Frankies Bikinis unveils a curated collection fusing fashion trends with aspirational themes. Highlighting cowboy-core styles, the collection offers suede swimsuits, gingham patterns, and versatile attire. This collaboration opens opportunities for marketers to explore influencer-driven campaigns enhancing brand authenticity and consumer engagement.

PRODUCT RELEASE

Elegant Solution Stylish Leakproof Postpartum Underwear Revolutionizes New Mom Comfort

Proof has launched postpartum underwear offering new moms comfort and leak protection, crucial for the postpartum period. These washable high-rise briefs use Leak-Loc Layer technology to absorb discharge for 12 hours. They promise peace of mind during this transformative phase, enhancing operational efficiencies in parental care products.

MARKETING INNOVATION

GloRilla Unveils Strategic, Inclusive Spring Line for eCommerce Growth with Savage x Fenty

Strategic Celebrity Endorsement: GloRilla's role as the inaugural brand ambassador for Savage x Fenty is a pivotal case study in leveraging celebrity alignment to magnify brand presence. This move speaks to how celebrity endorsements can drive engagement and expand reach, particularly valuable for professionals focused on digital marketing and direct-to-consumer (D2C) growth. Her involvement demonstrates the impact of harnessing public personas to cultivate a broader, diverse consumer base.

Innovative Product Strategy: The Sunray Lace collection is an exemplary fusion of innovative design and inclusive marketing, offering sizes XS to 4X and pricing from $25-$95 USD. This collection underscores how brands can appeal to inclusive audiences while maintaining a luxurious yet accessible image. Insights into these strategies prove crucial for digital marketers aiming to sustain relevance and consumer interest, optimizing eCommerce growth by tapping into seasonal product launches.

Influencer Corner 📣

Optimization Hub ⚙️

AI-ENHANCED MARKETING

Google's AI Mode Transforms Affiliate Marketing into an Opportunity Rich Landscape

Google's AI Mode reshapes search landscapes, presenting unique opportunities to boost product visibility, engagement, and precise targeting. With shifts from traditional search, carefully optimizing content for AI-generated summaries is key. Embracing this transformation can enhance strategies in competitive, data-driven eCommerce channels.

AD TECH EVOLUTION

Leading the Ad Tech Renaissance with AI, Programmatic Innovation and Privacy-First Strategies

In 2025, ad tech advances through AI solutions, programmatic strategies, and privacy-focused methods. Leaders highlight AI's potential in optimizing consumer engagement and the value of direct partnerships within CTV's evolving landscape. Embracing rapid AI changes and inventive formats will be key to enhancing performance in Amazon's insights-driven marketing sphere.

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