Adore Me Enters Affordable Loungewear

Plus: Why last click undervalues channel revenue by over 90%?

Author

Avinash Duggempudi
September 17, 2025 • Estimated Reading Time: 5 minutes

ClickZ Underwear

Here's what's happening this week in the world of underwear and intimates: 
- Adore Me expands into loungewear and men’s, under $50.
- Inclusive period boxers put trans men’s needs center stage.
- CK taps Rosalía; stitch-free drop drives cultural buzz.
- Shapermint’s 70% off sale tests price floors.

⏱️Why Last Click Undervalues Channel Revenue By Over 90%?

The majority of channels are undervalued by over 90% by Last Click. Add marketplace sales into the mix, and brands see a 37% ROAS uplift, yet most tools still ignore it.

See why the future of growth depends on full-funnel, unified measurement across DTC + marketplaces.

Watch Dom Devlin explain this at #etailboston

📌WEEKLY MUST-KNOWS

Adore Me teams with Jordyn Woods to debut SOFT TOUCH—100 styles under $50 and the brand’s first men’s underwear—rolling out DTC and via Macy’s, Nordstrom, and Target. This marks a deliberate category expansion and value-access play ahead of peak season. Expect tighter alignment between influencer storytelling, price architecture, and omnichannel distribution to widen reach while defending margin.

INCLUSIVE PRODUCT DESIGN
These Period-Friendly Boxers Help Trans Men Look Good And Feel Good
Pyramid Seven designed boxer briefs with an internal panel to securely hold pads, explicitly centering trans men and GNC people. Early sellouts and strong inbound interest validate a durable, underserved need beyond “feminine” underwear. Brands that embed inclusive fit and language into R&D and merchandising reduce brand risk while unlocking loyalty and new demand.

Intimissimi’s Ultralight Cotton range leans into natural fibers and comfort-first construction, supported by an NYFW pop-up to drive tactile trial and content. The strategy blends material storytelling with experiential retail to create full-funnel lift without heavy discounting. Useful blueprint for driving sampling, UGC, and conversion in fit-sensitive categories.

Meet Fospha at Shoptalk Fall 2025

Fospha is heading to Chicago for Shoptalk Fall. From GenAI reshaping search to marketplace measurement and scaling creative, their team is ready to explore the topics defining retail growth with industry peers.

⚡QUICK READS

Calvin Klein Enlists Rosalía To Fuse Pop Culture And Product Design: CK ties a global star to a stitch-free Icon Cotton Modal upgrade—product news plus cultural heat to amplify earned reach and refresh category codes.(More)

Jalen Green Shoots His Shot With Calvin Klein’s Latest Underwear Campaign: Athlete-led lifestyle creatives extend beyond sneakers, signaling Gen Z sports–fashion crossovers that broaden reach and diversify creator portfolios.(More)

Rosalía Models And Launches New Era For This Iconic Underwear Brand: Women’s Icon Cotton line drops with breathable, stitch-free details and high-velocity video—expect spikes in branded search and social engagement.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division