ClickZ Underwear - 12.12.2024

PLUS: Strong holiday performance propels Victoria’s Secret’s growth

Author

Sophie Bruxner-Randall
December 12, 2024 • Estimated Reading Time: 6 minutes

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Welcome to ClickZ Underwear, your essential newsletter for underwear e-commerce professionals. As the holiday season approaches, we’re here to help your campaigns fit perfectly and your sales rise!

Top Reads 🌟

Victoria’s Secret has raised its annual outlook after exceeding third-quarter sales expectations, driven by strong holiday merchandise performance. With revenue projected to grow 2% and adjusted operating income reaching $345 million, the brand’s turnaround under CEO Hillary Super signals renewed strength, boosting both investor confidence and market presence.

Curious about how other brands fared this Black Friday? Fospha’s latest report dives into key performance channels, standout strategies, and industry benchmarking data for this peak season. Perfect for digital marketers and eCommerce leaders, it’s packed with actionable insights to contextualize your 2024 results and sharpen your strategy for 2025.

Sector Spotlight 🎥

Rihanna latest Savage X Fenty holiday campaign showcases her strategic mastery in fashion marketing. By blending high fashion with affordability, she offers consumers a chance to emulate her style. This campaign highlights the brand innovative approach, emphasizing accessibility and style, making it a valuable case study for marketing professionals.

Regal Brands Global is revitalizing Lord & Taylor online presence, aiming for a 2025 launch. Led by Sina Yenel, the strategy focuses on luxury and heritage products, leveraging partnerships for diverse offerings. The initiative emphasizes online engagement, strategic partnerships, and profitability, marking a new era for the iconic brand.

Juicy Couture has reopened in the UK with a store at Westfield Stratford City, London, blending its iconic aesthetic with fresh, modern design. This move revitalizes the brand’s physical presence, creating an immersive experience that appeals to loyal fans while attracting new audiences.

The store underscores the value of combining nostalgia with innovation to deepen consumer engagement. For digital channels, amplifying this relaunch through exclusive online content or cross-channel promotions could further strengthen customer connections.

Influencer Corner 📣

Jessie Healy on LinkedIn: Something that has surprised me lately: The number of ecomm entrepreneurs who still feel cautious about scaling spend on Meta or Google, even when it's making them money!

The business model is simple. 

Figure out how much you can afford to pay to acquire a customer and be profitable.
Then as long as you are hitting that number, SCALE.

What's behind the caution? 

*Lack of faith in the relationship between spend and revenue?
*Fear of Growth?
*Not having a handle on their costs and margins?
Maybe all three?
Anyone else seeing this come up quite often?

Optimization Hub ⚙️

AI is transforming retail by enhancing product recommendations and shopping experiences. Retailers like Amazon and Walmart are leveraging AI for personalized marketing, while advertisers explore new digital tactics. Consumers benefit from faster, potentially cheaper shopping. However, careful implementation is crucial to avoid discomfort and ensure strategic success.

Ad Age is spotlighting Gen Z innovators reshaping advertising and marketing. Their digital fluency and emphasis on diversity drive industry transformation. The 2025 Gen Zers to Watch list will feature at the NextGen Marketing Summit, highlighting their strategic impact on consumer trends and marketing strategies. Nominations are open until January 31, 2025.

The future of e-commerce in 2025 revolves around personalization, AI, and AR, redefining customer experiences. Trends like connected packaging and sustainable practices are gaining momentum, offering new ways to engage audiences. Strategic adoption of these trends will be key to achieving long-term success in a rapidly changing market.

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