ClickZ Underwear - 11.21.2024

PLUS: Emily Ratajkowski’s Lingerie Playbook Just Dropped

Author

Sophie Bruxner-Randall
November 21, 2024 • Estimated Reading Time: 5 minutes

Snapchat Playbook 👻

Snapchat isn’t just for selfies – it’s a goldmine for e-commerce marketers! Fospha’s Ultimate Snapchat Playbook is your go-to guide for crafting campaigns that convert.

Here's a sneak peek of what’s inside:

✨ Why Snapchat? Discover the untapped opportunities and why Snapchat deserves a spot in your strategy.

🎯 Winning Strategies: Launch Snapchat as a new channel with three easy steps to set yourself up for success.

📈 Scale Efficiently: Learn how to grow your Snapchat campaigns without wasting time or budget.

🎨 Crack Creatives: Nail your next ad with key tips for creating scroll-stopping content.

🔄 Go Full-Funnel: Maximize results by building a strategy that engages at every stage of the funnel.

Sign up now for early access and take your campaigns to the next level!

Specialty Bites 🍪

SKIMS’ collaboration with Dolce & Gabbana showcases the potential of high-profile partnerships in the underwear and loungewear market. This collection reimagines iconic Dolce & Gabbana silhouettes—lingerie, silk pajamas, shapewear, and corsets—through SKIMS’ lens of comfort and inclusivity, appealing to diverse body types.

Launching November 19, 2024, this release underscores the power of blending luxury aesthetics with practical appeal, offering e-commerce marketers a blueprint for driving excitement and customer engagement through exclusive, well-timed collaborations.

Emily Ratajkowski joins Intimissimi as the new U.S. brand ambassador, following Jennifer Lopez's global role in 2023. Known for celebrating femininity, Intimissimi aims to expand its U.S. presence through Ratajkowski’s influence, leveraging her modeling expertise and connection to empowering lingerie.

Her debut campaign highlights the Couture de Nuit collection, featuring pieces like the Bustier, Kimono, and Brazilian brief, showcasing the brand's blend of elegance and modernity.

👉 For e-commerce marketers in the lingerie industry, this partnership underscores the impact of aligning with charismatic ambassadors to amplify brand visibility and connect with a broader audience.

Temperley London is expanding into lingerie and sleepwear, collaborating with a top British lingerie company. The AW24 collection features 16 luxurious pieces, including slips and robes, priced between $260 and $600. Crafted from fine silks and laces, these items complement the brand's ready-to-wear and bridal lines.

UK retailer Matalan, in collaboration with GenM, has introduced a menopause-focused range featuring lingerie, nightwear, and sportswear designed to address key symptoms such as night sweats and hot flashes. This affordable, accessible collection aims to empower women by enhancing comfort and confidence.

This move signals a growing opportunity in inclusive product development and targeted campaigns, addressing underserved needs in niche markets. Consider how similar approaches can differentiate your brand and create meaningful connections with your audience.

Performance Pulse 📈

B2B marketing can benefit from humor, making brands memorable and relatable. By gradually incorporating humor, understanding your audience, and staying current with trends, you can enhance engagement and brand recognition. A strategic, outcome-based approach ensures humor aligns with brand values, fostering creativity and deeper connections with decision-makers.

Brands are gearing up for a mobile-first holiday shopping season, with mobile purchases expected to drive 53% of online sales. Companies like Therabody and Barriere are optimizing their digital experiences, focusing on quick-payoptions and streamlined checkout processes to capture the attention of multitasking consumers.

Advertisers and creators are enhancing performance on YouTube and Reddit by focusing on authenticity and trust. Reddit users value learning and diverse opinions, while YouTube offers creators new ad partnership tools. Brands can improve engagement by aligning content with user interests, leading to higher conversions and consumer trust.

ClickZ is a Contentive publication in the DTC Ecommerce division