ClickZ Underwear - 01.30.2025

Editor’s Pick 🌟

Sector Spotlight 🎥

LUXURY MARKETING STRATEGIES

Valentine's Day Skims Collection Shines with Blackpink's Rosé Slim Edition

Skims' 2025 Valentine's Day collection, featuring Blackpink's Ros, showcases over 100 limited-edition styles, emphasizing inclusivity with options for all. This campaign represents a masterclass in digital marketing and e-commerce strategy, highlighting swift sellouts and community engagement while offering models for effective D2C growth and innovative marketing executions.

INTIMATE APPAREL TRENDS

Victoria's Secret Elevates Digital Growth with Strategic Fashion Shows and Inclusivity

Victoria's Secret has reinvigorated its brand through strategic digital marketing initiatives, relaunching its fashion show featuring diverse models and capturing younger audiences via viral content and campus events. Q4 sales reflect success in expanding beyond intimates into activewear, leveraging inclusivity and community engagement to drive e-commerce growth and D2C momentum.

INNOVATIVE FASHION STRATEGY

Lacoste Partners with Taylor Zakhar Perez Elevating Digital Appeal and E-Commerce Innovation

Taylor Zakhar Perez joins Lacoste as an underwear ambassador, infusing the brand with charisma and emblematic values such as inclusivity and boldness. Lacoste's Paris campaign, shot by Quentin de Briey, underlines a strategic blend of fashion and community engagement, offering insights into innovative digital marketing strategies that drive e-commerce growth.

RETAIL STRATEGY

Bluebella Opens Elegant Retail Space to Drive US Expansion

Bluebella is blending digital success with in-person retail, launching an elegant Covent Garden, London pop-up to strengthen brand presence ahead of US expansion. CEO Emily Bendell sees physical retail as a key driver of customer engagement, particularly for high-touch categories like lingerie and gifting. For performance and e-commerce marketers, this highlights the growing role of omnichannel strategies in driving brand loyalty, premium positioning, and global market penetration.

MARKETING EXCELLENCE

Bananain's Luxury Comfort Pioneers Tagless Fashion and Revolutionizes Clothing Industry

Bananain is redefining underwear and basics with its tagless, ultra-comfortable designs—an approach that has propelled the brand beyond intimates into socks, bras, and ready-to-wear fashion. By prioritizing seamless innovation for all-day comfort, Bananain taps into growing consumer demand for elevated essentials. The brand’s success highlights the power of functional design, premium positioning, and strategic messaging in driving engagement and brand loyalty in the competitive intimates market.

Influencer Corner 📣

Optimization Hub ⚙️

ADVERTISING INNOVATION

Amazon's AI-optimizes TV ads for brand awareness and customer engagement success

Amazon Ads launched Brand, an AI-optimized capability on Amazon DSP, to transform TV advertising by targeting audiences based on shopping signals. This innovation enhances brand awareness and conversion effectiveness, allowing advertisers to leverage advanced machine learning for strategic impact without sacrificing control or transparency, showing promising early results and industry potential.

ADVERTISING INNOVATION

Elevate Your Brand and Master Strategic Marketing in an Unstable Social Media Landscape

Marketers face challenges due to social media instability, with platforms like TikTok, Meta, and X under scrutiny. To ensure brand safety, marketers should leverage in-platform controls, embrace diverse cross-platform strategies, and employ techniques like Marketing Mix Modeling for data-driven decisions to navigate evolving digital landscapes effectively.

PERFORMANCE MEDIA

Performance-Driven Media Investments Crucial for Marketers in 2025's Competitive Landscape

In the face of challenging macroeconomic conditions, 62% of marketers prioritize performance-driven media investments. Key performance indicators such as awareness, sales lift, and return on ad spend remain focal points. Most marketers handle retail media metrics in-house, underscoring the importance of reliable measurement tools for future success.

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