ClickZ Underwear - 01.23.2025

Editor’s Pick 🌟

PERFORMANCE MARKETING
You’re Not Spending Enough on Upper-Funnel Campaigns 😬

What’s driving the success of high-growth brands in 2025?

The Growth Accelerator Guide uncovers the strategies that are setting industry leaders apart, with exclusive benchmarking data, actionable insights, and proven frameworks for eCommerce growth.

One key takeaway? Upper-funnel campaigns are the foundation for robust ROAS.

🔍 Fospha analyzed tens of billions in eCommerce revenue, and the results are clear:

Brands allocating over 5% of their budget to Awareness & Consideration campaigns see dramatically higher ROAS—especially larger brands, achieving an average of 218% higher ROAS above this threshold. 

For large brands, the rewards keep growing. Investing 10%+ of the digital budget in upper-funnel campaign leads to a staggering 110% higher ROAS compared to brands spending under this threshold.

📥 Download the full report here to discover how to build a high-impact full-funnel strategy.

MARKETING PREDICTIONS
Davos 2025: Marketing in the Intelligent Age

What happens when AI meets marketing at the world's most influential business summit?

At Davos 2025, the message was clear: AI is now the driving force behind advertising and the entire customer journey.

Imagine AI powering your ad campaigns on platforms like Google Performance Max and Meta Advantage+, freeing you to focus on what humans do best: creativity and strategy. Meanwhile, social media transforms into a shopping haven, blurring the lines between content and purchase.

This is the new reality of omnichannel retail, and the brands that master AI and social commerce will dominate the next decade.

Read ClickZ’s detailed analysis here.

Sector Spotlight 🎥

LINGERIE LAUNCH
Halle Berry Debuts Chic French Lingerie Line at Target

Halle Berry’s launch of Scandale lingerie at Target brings French sophistication to the U.S. market with accessible elegance. By partnering with Scandale Paris, Berry taps into affordable luxury, mirroring Gwen Stefani’s successful brand ventures. For underwear e-commerce marketers, this move highlights the power of celebrity influence combined with strategic pricing and heritage branding to capture market share and redefine category appeal.

INTIMATE APPAREL INNOVATION
Chic Lingerie Brands Elevate Your Confidence With Stylish Elegance

The intimate apparel landscape is undergoing a seismic shift, transforming lingerie from mere adornment to a symbol of personal expression, thus reshaping digital marketing frameworks. Brands such as Kiki de Montparnasse and CUUP are leveraging this trend, merging allure with practicality to captivate a diverse consumer base. This evolution offers a strategic opportunity for e-commerce growth and direct-to-consumer engagement, emphasizing the need for innovative marketing tactics.

Analyzing the strategic pivots of Victoria's Secret, which has embraced inclusivity, reveals the commercial advantage of broadening demographic appeal. The expansion into various sizes and styles exemplifies a profitable approach to fostering community engagement and enhancing brand loyalty. This approach is essential for digital marketers aiming to forge deeper consumer connections and drive sustained growth.

Moreover, sustainability emerges as a formidable market driver, with industry leaders like Dora Larsen prioritizing eco-friendly materials. This shift reflects a growing consumer consciousness, mandating an alignment of digital marketing strategies with sustainability narratives. For professionals focused on U.S. e-commerce, this highlights an imperative to integrate green initiatives into brand messaging, enhancing market appeal and customer retention.

FASHION INDUSTRY REVAMP
Dim Reinvents Elegance With Ines de la Fressange for Lingerie Transformation

French lingerie brand Dim, teaming up with style icon Ines de la Fressange, aims to rejuvenate its market presence. This collaboration introduces timeless and retro-vintage collections, enhancing Dim's brand profile. The partnership aligns with Dim's strategy to assert dominance in fashion through strategic growth and international expansion.

FASHION CAMPAIGNS
Emily Ratajkowski Radiates Romance in Intimissimi's Red Valentine's Day Lingerie

Emily Ratajkowski is the face of Intimissimi's Valentine's Day lingerie campaign, opting for a vibrant red ensemble that highlights her bold style. This strategic move positions Intimissimi favorably in fashion marketing, emphasizing its appeal with Ratajkowski's influence. The campaign effectively communicates a romantic aesthetic, attracting consumer interest.

LUXURY MARKETING INSIGHTS
Club L London Optimizes Marketing Strategy Under New CMO for US Expansion

Club L London taps Dan Lorenson as CMO to accelerate expansion in the competitive US market. With a legacy of driving digital transformation and global influencer partnerships, Lorenson spearheads innovative marketing strategies. Under CEO Katie Randev, the focus is on inclusivity and community to position 2025 as a pivotal year.

Influencer Corner 📣

Optimization Hub ⚙️

DIGITAL STRATEGY SHIFT
Brands Innovate and Thrive Amidst Potential U.S. TikTok Ban Challenges

The U.S. TikTok ban prompts brands to rethink strategies, focusing on diversification and international markets. House of Marketers emphasizes adaptability, advocating UGC, influencer partnerships, and cross-platform expansion. By leveraging strategic insights and a data-driven approach, brands can navigate disruptions and seize emerging opportunities for growth.

GOOGLE ADS STRATEGIES
Unlock E-commerce Success and Avoid Common Mistakes for Six-Figure Google Ads Growth

Identify and resolve six common Google Ads pitfalls to boost e-commerce success: misjudging performance, mismanaging bids, neglecting prioritization, products too niche, conversion tracking errors, and outdated campaign structures. Strategic adjustments can dramatically enhance campaign efficacy and revenue, leading to sustainable growth and achieving six-figure targets.

AI MARKETING SOLUTIONS
AI-Powered AMA Transforms Marketing with Cutting-Edge Tools for Designers

AMA is an AI-powered assistant transforming marketing tasks by offering efficient solutions. It provides conversational AI for streamlined ad strategy and data analysis, supports creative tasks with design ideas, and offers actionable insights. Its adaptability enhances efficacy, making it a competitive tool for marketers across industries.

Your Say 🗣️