ClickZ Underwear - 01.16.2024

PLUS: Hanes says it’s time to ditch those ancient undies—comfort awaits.

Author

Sophie Bruxner-Randall
January 16, 2025 • Estimated Reading Time: 8 minutes

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Welcome to ClickZ Underwear, your essential newsletter for underwear e-commerce professionals. This week, we're bringing you exclusive CES highlights and opportunities to share your vision for the new year with ClickZ at events in the upcoming weeks!

Highlights from CES 2025 🌟

At CES 2025, I joined industry leaders from Amazon Ads, Walmart Connect, TikTok, Pinterest, Snap, and many other leading tech companies to explore the latest innovations and insights. A key theme stood out: measurement has moved to the forefront of advertising discussions, with AI accelerating our ability to address growing privacy concerns.

My Key Takeaways:

  • Restoring the Value Exchange: Privacy challenges are reshaping the internet’s core model. AI bridges the gap by enabling performance measurement while safeguarding user data.

  • Storytelling That Resonates: Engaging, tailored stories foster stronger connections. Meet your audience where they are for maximum impact.

  • Retail Media’s Surge: Amazon’s Retail Connect underscores retail media’s rapid growth. The challenge? Comparing cross-channel performance effectively.

  • Privacy & ROI: New tracking limits complicate proving ROI. AI-driven tools offer accurate, privacy-compliant measurement.

  • Simplifying Martech: The fragmented digital ad landscape demands clarity. AI streamlines processes with user-friendly, jargon-free solutions. AI-powered tools make it easier to deliver clear, jargon-free solutions.

Unlock Smarter Marketing: Explore how Fospha’s data-driven solutions help you measure, optimize, and grow. Visit Fospha today.

Lauren Wasser fronts Bluebella's Valentine’s "Love Letters" campaign, spotlighting self-acceptance and self-love. This initiative encourages women to celebrate themselves, aligning with Bluebella’s brand message of empowerment. Featuring intricately embroidered lingerie, the campaign combines emotional storytelling with bold design. For e-commerce and performance marketers in the underwear industry, it’s a compelling example of using purpose-driven messaging to engage audiences, boost brand affinity, and drive conversions during key seasonal moments.

Skims’ winter sale, with discounts of up to 50% on popular items, showcases a strategic approach to customer engagement. By timing promotions around high-demand products, Skims demonstrates mastery in leveraging consumer trends to drive conversions. The upcoming Bi-Annual Sale promises even greater opportunities, highlighting the brand’s effective use of social media trends and dynamic pricing to boost visibility and sales. This is a prime example of aligning promotional strategies with audience behavior to maximize ROI.

HanesBrands, a leader in apparel, urges Americans to revamp their underwear collections in the "If You Wouldn't Flaunt It, Refresh It" campaign, highlighting that many retain undergarments too long. The campaign promotes comfort and style with Hanes, Bali, and Maidenform, emphasizing the necessity of routine wardrobe refreshes for optimal comfort.

Anthropologie is launching a resortwear line, Celandine, targeting the growing demand for experiential travel apparel. Marketing campaigns include a Miami pop-up and collaboration with United Airlines. The move aligns with consumer trends and complements Urban Outfitters Inc.'s recent sales growth, despite challenges at the Urban Outfitters brand level.

Influencer Corner 📣

Netflix’s Squid Game: The Challenge marketing taps into a goldmine of timely collaborations and limited-edition products. From Puma’s green tracksuit-inspired collection to Squid Game-themed Crocs and Johnnie Walker bottles, every partnership feeds into the show’s cultural momentum.

The takeaway for marketers: Timely, creative collaborations and exclusive product drops can capture customer excitement and amplify demand. Whether it’s Squid Game-inspired skincare or themed wontons, the key is to align your brand with trends while they’re hot.

Image Source: M.O.M

Image Source: M.O.M

The Economic Times on LinkedIn: No pants? No problem!

London subway riders bare their legs as 'No Trousers Tube Day' returns
https://lnkd.in/gPmWSnpc

Janky Patel on LinkedIn: The secret to ads people can’t scroll past

In 2025, data-driven storytelling will dominate ad content. 📊 Think vibrant infographics and sleek charts simplifying complex product benefits—like bar graphs showcasing faster hydration rates or pie charts comparing nutritional advantages.

www.linkedin.com/posts/jankypatel_the-secret-to-creating-ads-people-cant-scroll-activity-7284961474605654016-qK1m?utm_source=share&utm_medium=member_desktop

The lingerie industry is all about celebrating individuality, empowering confidence, and providing a personalized experience.

In the ever-evolving world of lingerie retail, it is crucial for businesses to understand and cater to the unique needs and desires of their customers!

Zalando already found out how to do this for every single unique customer. I know how you can too! 😉

Optimization Hub ⚙️

X offers unique promotional opportunities for ecommerce brands, benefiting from fewer competitors and a focus on news. With a large male audience, SMBs can leverage X's algorithm, favoring smaller brands. Though not as profitable as TikTok or Meta, X excels in news-focused niches with innovative selling features.

In B2B e-commerce marketing, strategic foresight is key to success. Digital channels like pay-per-click (PPC) and email marketing deliver high ROI, making them essential for engaging potential clients. Knowing your audience through tools like Semrush’s Market Explorer enables tailored strategies that convert prospects into loyal customers.

A fast, user-friendly website enhances conversions, while a strong content strategy—blogs, webinars, and more—builds trust and guides buyers. SEO boosts visibility through relevant keywords, and PPC drives targeted traffic. Social media, particularly LinkedIn, and webinars aid lead capture. Finally, tools like Traffic Analytics ensure continuous optimization and an analytical edge in this dynamic market.

Amazon is transforming social commerce in 2025 by integrating social media with e-commerce. Key strategies include enhanced creator tools, multi-platform partnerships, AI-powered features, and premium brand expansion. This positions Amazon to dominate the growing $80 billion market, offering marketers instrumental insights into evolving consumer engagement and strategic opportunities.

Influencer Partnerships

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Affiliate Marketing

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